The Business of Blogging
On Monday, it’s always easy to see what steps should have been taken last week to move our business in a forward direction. Getting started is always the hardest part. Keeping up the momentum is the second hardest.
So if you’re thinking that you should have done more to build your business last week, Monday is a good time to work on a plan for the rest of the week. Unless you have a plan, and put yourself in a mindset to increase your client or customer base, you will still be sitting around, Monday morning quarter-backing, thinking about all the things you should have done this week to improve your bottom line.
One way to get yourself in the business mindset is to create a blog. There are some bloggers who do it just for fun, but for others, blogging has become the source of most, if not all, of their income.
Posting regularly is the best and fastest way to build a faithful fan base. If a blog offers quality content and keeps its readers up-to-date on the topic, readership will increase, and so will the business associated with that blog.
Blogging does require some language skills. Readers may overlook occasional typos, but when they have to guess at the meaning of words that don’t make any sense, they won’t stay around long.
One stumbling block often mentioned is lack of time. People think they don’t have time to blog. Scheduling time to write a blog post is just like scheduling time for other important things. Once you get into the mindset, you can write several posts at a time, then schedule them to be posted automatically by the blog itself.
When writing the blog becomes a regular part of your routine, it will seem like the normal, logical thing to do – not something you dread doing unless you really don’t like to write.
Statistics show that 5 out of every 10 blogs are abandoned within the first 3 months. That’s a lot of URLS floating around in cyberspace with barely enough content to justify their existence. The would-be blogger gets excited at the thought of sitting at their computer, creating a masterpiece, only to find out that they actually have to do some work to make the blog successful.
It all comes down to what vision you see for your business. Do you, or someone in your organization, like to write? If your business is small, and possibly home-based, is there a writer in your family? If not, consider hiring a professional writer to write the blog posts for you. Just make sure the posts sound like something you would have written yourself.
It may take a little time, but the internet moves quickly, and before you know it, your business blog may take off with a life of its own. Make blogging a regular part of your business “To-Do’s”, and you can move on to the next item on your list of things that will help build your business.
